With over half of Americans having cleaning supplies on holiday wish lists, Scotch-Brite Brand spreads cheer
Nov 8, 2020

If consumers feel like they’ve spent much of 2020 scrubbing, sanitizing and hunting for cleaning supplies, they’re right – so much so that a new survey* commissioned by Scotch-Brite™ Brand revealed that 51 percent of Americans have cleaning necessities on their holiday wish lists. That’s why Scotch-Brite Brand is launching a one-of-kind Holiday Gift Guide featuring some of the most sought-after items of the year – cleaning supplies.

While 2020 has proven to be a year filled with continuous changes, the Scotch-Brite Brand survey showed one thing has remained constant – the need to clean. The survey revealed that:

  • Seventy percent of respondents agree that keeping their houses clean was more challenging than ever this year – and 66 percent stated it is harder to keep up with cleaning than it is to get kids to pay attention to virtual learning.
  • Two-thirds of those surveyed(67 percent) admit to feeling relief or thrill when they finally see fully stocked store shelves of disinfectants and sanitizers. 
  • Eighty-two percent of those surveyed expect to get gifts that are less useful than cleaning supplies.

To help spread holiday cheer and fulfill the need to clean, the Scotch-Brite™ Brand Holiday Gift Guide will offer a selection of playful cleaning-inspired gifts and cleaning supplies, with new items made available each day from Tuesday, December 8, 2020 through Friday, December 11, 2020. While supplies last, consumers can gift an item of their choosing from the Holiday Gift Guide.

From disinfectant-themed pajamas and actual disinfectant, to bedazzled toilet scrubbers and “Cleaning is My Cardio” t-shirts, consumers can spread holiday cheer instead of germs this season. The gift guide also includes 3M’s TB Quat Disinfectant Ready-to-Use Cleaner, which was recently approved by the U.S. Environmental Protection Agency (EPA) for kill claims against SARS-CoV-2, the virus that causes COVID-19, on hard, non-porous surfaces. The best part? All Scotch-Brite™ Brand Holiday Gift Guide items are free, while supplies last.

Vice President of 3M’s Home Care Division, Beth Edinger, said, “Given the importance of cleaning in 2020, it’s no wonder that two-thirds of Americans surveyed claim they feel relief or thrill when they see cleaning supplies stocked on store shelves. We introduced the Scotch-Brite Brand Holiday Gift Guide to not only help support home care and consumers’ wellness, but also to bring a smile to people’s faces amid an incredibly challenging and stressful time.”

To order from the Scotch-Brite Brand Holiday Gift Guide, consumers can visit Scotch-Brite.com/GiftGuide and select from a limited supply of 14 different items across four cleaning-inspired categories. While supplies last, consumers will be directed to enter their first and last name, shipping address and email to gift them an item of their choice. Limit of one gift per person.

*The Scotch-BriteTM Brand Survey was conducted by Wakefield Research among 1,000 nationally representative U.S. adults ages 18+ between October 27th and November 2nd, 2020, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population, ages 18+.

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