A Partnership Worthy of Reflection
Dec 3, 2019

WATCH: NFL’s My Cause My Cleats: Kyle Rudolph Profile

During Week 14 of the NFL season, hundreds of players from across the league will wear custom cleats to promote causes that matter to them for the NFL’s My Cause, My Cleats campaign. 

Minnesota Vikings tight end Kyle Rudolph and 3M have partnered with the 3M Open, Minnesota’s only PGA TOUR event, to design one-of-a-kind cleats for Kyle’s home game versus Detroit on Dec. 8. 

The cleats will feature logos of M Health Fairview, University of Minnesota Masonic Children’s Hospital and the 3M Open.

“This partnership with the 3M Open is about so much more than just sports,” said Kyle. “It represents the power of partnership in working toward a cause greater than ourselves. I am incredibly thankful to the 3M Open for its generous donation to Kyle Rudolph's End Zone and for its ongoing commitment to improve lives in our community.” 

Kyle Rudolph’s End Zone is a therapeutic patient care space located on the lobby level of the children’s hospital. Kyle revealed his cleats at the hospital as part of the NFL’s Unboxing Day, a league-wide unveiling of the players’ custom cleats. 

The cleats were brought to life by well-known NFL shoe artist Dan “Mache” Gamache, who created a design that resembles the iconic exterior of the children’s hospital. 

“The hospital building has an eye-catching treatment and I wanted to match that vibrancy on Kyle’s shoes,” said Gamache.

Gamache also applied a 3M patented black reflective film on the cleats by using 3M™ Scotchlite™ Reflective Material - C790 Carbon Black Stretch Transfer Film. This technology is currently being used in active wear to enhance visibility in lowlight conditions and will help to illuminate the logos on Kyle’s shoes. This will mark the first time that C790 Carbon Black reflective technology has been highlighted on an NFL cleat.

“I'm proud to wear these custom cleats and say I’m the first NFL player to wear 3M’s patented black reflective film on an NFL football cleat,” said Kyle.

This past July, Kyle served as ambassador for the inaugural 3M Open to help advance the tournament’s charitable efforts and event theme of Golf That Matters. The 3M Open donated more than $1.5 million to local charities through the 3M Open Fund, including $600,000 to pillar partner M Health Fairview, University of Minnesota Masonic Children’s Hospital. 

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