3M’s commitment to harnessing the power of curiosity and wonder is now visible with the completion of a large scale activation at its global headquarters building in St. Paul, Minn.
In connection with Wonder, the corporate brand advertising campaign, the Corporate Brand Team wrapped 30 percent of the east and west sides of building 220 in 3M Center with 3M graphic films. The outcome is a revelation of the message:
"Curiosity is just the beginning."
This message is intended to celebrate and share the curiosity, passion and purpose of all 3Mers, as well as the positive impact this curiosity has on the world around us.
Viewable from the eastbound and westbound lanes of Interstate 94, the building wrap is also meant to encourage and inspire people in the community to be curious and pursue their own passions that can lead to discovery and problem solving.
“Every day around the world, 91,000 3M employees from diverse backgrounds and perspectives are inspired to go beyond simply asking questions so that they can solve our customers’ toughest problems and change the world for the better,” said Laurie Altman, vice president of marketing and sales operations at 3M. “That powerful combination of curiosity, passion and purpose – using 3M Science to improve lives – has been a part of our DNA for more than 116 years. We know there are many passionate and intellectually curious people in the world and we invite everyone to join us in embracing the spark that leads to problem solving.”
The installation is made up of nearly 500 individual pieces of film on each side of the building, which fit together like a mosaic. Two types of 3M films supported the vision for this installation – 3M™ Controltac™ Graphic Film, opaque for the windowless surfaces, and 3M™ Scotchcal™ Perforated Window Graphic, perforated to cover the windows. The perforated film allows for 60 percent of light to transfer through the window into the space inside, while still reflecting color on the outside and providing viewability from the inside out.
The Corporate Brand Team encourages 3Mers and the community to share photos of the building wrap via social media by tagging @3M and using the hashtags #LifeWith3M and #WonderWithUs.