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A sneaker collaboration 43 years in the making

Monday, August 26, 2019 2:56 pm CDT

How does adidas update an iconic running shoe?


Put 3M on it.




Inspired by their 1970s Nite Jogger – the first reflective running shoe in the industry – adidas worked with 3M to create a new runner that meets the needs of modern-day road runners but adds progressive design elements.


That includes swapping out one of adidas' 3-stripe marks for a giant "3M" in 3M™ Scotchlite™ Reflective Material.


"Within the active and lifestyle industry, there is a strong focus on highly promoted co-branding collaborations featuring brands that are known and trusted around the world. The partnership between adidas and 3M Scotchlite Reflective Material demonstrates the rich history of innovation, expression and collaboration between our brands, past and present," says Ryan Gallagher, global market development manager, noting 3M Scotchlite Reflective Material has been used on the shoe since its 1976 launch.


The new version has an embroidered 3-stripe mark, 3M Scotchlite Reflective Material panels on the forefoot, heel and sides, as well as Trefoil logo branding on the heel and tongue.


The shoe also features the oversized reflective 3M logo on the instep, as well as a 3M woven label on the inside of the tongue, a co-branded sock liner, and Morse code-inspired details on the outsole.


The collaboration took over a year to launch and included 3M design, marketing and brand in the United States; the global marketing team and sales representatives in Germany, where adidas is headquartered; and subsidiary marketing, sales and technical teams in the Asia-Pacific region.


"This project demonstrates the strength of 3M Scotchlite Reflective Material's global business model, where globally connected team members work together from three continents to deliver to a global customer like adidas," says Philipp Boening, global marketing manager for 3M Scotchlite Reflective Material in Germany.


Two colorways – navy and white – are currently available on adidas.com.


"The future certainly holds more in store, fueled by the successful relationship forged in this exciting collaboration," Ryan says.


To learn more about the technology behind 3M Scotchlite Reflective Material, head to 3M.com/Scotchlite.



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