Sorry Tony Finau, Actor Josh Duhamel is going ‘phygital’ for the 2023 3M Open
Jul 19, 2023

Actor Josh Duhamel is everywhere.

At least that’s the case for defending 3M Open champ Tony Finau.

Josh is in Tony’s texts, video feed, social feed and even on the street outside of his house.

That’s because Josh went ‘phygital’ for this year’s 3M Open, and he’s using 3M Science to help make that happen.

What is phygital?

Phygital is a convergence of the physical and digital worlds to create unique and immersive experiences.

Industries like retail, education, gaming, transportation and others are investing heavily in this space.  

And fans at the 2023 3M Open will get an up-close and hands-on look at the 3M Science helping to make this happen.

Most of these interactive displays will take place inside the 3M Fan Hub powered by 3M along the 18th fairway.

  • Inside the hub, the VR Zone is a great place to explore how 3M’s optical technology is helping to make VR headsets thinner and lighter while improving image resolution. At this station, attendees can wear a headset and challenge their friends to the immersive Golf+ game.
  • Perhaps the most exciting demo will be the world’s first augmented reality sports application, PuttView X. This unprecedented learning tool (and its sister application, PuttView P7 Plus) allows fans to practice putting and analyze valuable information overlayed onto the green with Microsoft Holo Lens augmented reality technology.
  • For those curious about augmented reality and transportation, a HUD Driving Simulator will use 3M’s Heads Up Display technology to seamlessly present vehicle information on the windshield.
  • Other activations inside the Fan Hub include club-in-hand challenges, a hologram station, 3M consumer electronics solutions, light-powered headphones, sustainable and interactive bottle art, and lots of fun selfie stations.

For title sponsor 3M, the tournament is more than just a week of great golf and showcasing cool technology – it’s about giving back and creating strong communities.

That’s why 3M and the 3M Open are partnering closely with First Tee-Minnesota to help provide children of all cultures and backgrounds the opportunity to play, learn and grow by using golf as a way to engage.  With support from the 3M Open Fund, we’re helping to establish year-round programming that empowers Minnesota kids with fun learning experiences that teach important life skills.

Over the past four years, the tournament has helped generate more than $6 million for Minnesota charities.

3M will even donate $100 every time a fan sinks a 32-foot putt at the 3M Open Long Putt Challenge inside the Fan Hub. And social media-ready videos shot from the pin flag will be sent to those fans who nail the putt.

You might even spot Josh inside the Fan Hub, too -- both the physical and digital one.

The tournament runs July 27-30 at TPC Twin Cities in Blaine, Minn.

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