Since the onset of the pandemic, home improvement has experienced renewed interest and enthusiasm from consumers. From beginners to experienced do-it-yourselfers, finding innovative solutions that make completing at-home projects a breeze makes all the difference.
This may explain why a revolutionary product from 3M, the 3M CLAW TM Drywall Picture Hanger, is fast becoming a household name — and an award winner for best-in-category innovation.
3M has a rich history in the home improvement and decorating industry. In 1996, the company introduced a suite of groundbreaking hanging solutions under the CommandTM Brand. A leader in its category to this day, Command Products use advanced adhesive technology to hang pictures up to 16 pounds on virtually any surface without the need for nails, screws or studs.
In 2017, with a deep expertise in the wall hanging category, the 3M team sought to innovate even further, striving to answer one more question: “What about hanging even heavier objects?”
After three years of research, development and design, the result is 3M’s strongest wall hanging solution yet: The 3M CLAW Heavyweight Hanging Solution.
The 3M CLAW Drywall Picture Hanger offers capabilities beyond 3M’s adhesive-based wall hanging options – this solution has the capacity to hold large pictures, mirrors and artwork up to 45 pounds. The 3M CLAW Drywall Picture Hanger’s core promise is clear: strength.
Due to its powerful design and ease of use, Popular Science bestowed a “2020 Best of What’s New” award to the 3M CLAW Drywall Picture Hanger. Whittled down from thousands of innovations, the hanging solution was selected as one of 100 featured products because it demonstrates a significant step forward in the Home category.
“We’re leveraging the trust associated with the 3M brand and the incredible track record of our innovative adhesive mounting solutions,” said Duke Rodda of the Construction & Home Improvement Markets Division. “It’s natural for individuals to feel apprehensive that a small hook can actually hold 45 pounds. However, with its hardened steel construction and ‘proven to hold’ promise, consumers can trust it will get the job done.”
The 3M CLAW Heavyweight Hanging Solution is available in the United States at Walmart, Target, Amazon, Home Depot and Lowe’s, with upcoming launches planned for Australia and Canada.
