ST. PAUL, Minn.--(BUSINESS WIRE)--3M
is exhibiting the latest in outdoor apparel insulation from 3M
Thinsulate Insulation brand and launching its new brand purpose at
three winter shows in January 2016 with in-booth activities and
interactive product demonstrations. Among the innovations featured is 3M
Thinsulate Featherless Insulation, awarded the 2016 ISPO Textrends Top
10 Selection Award for its lightweight, breathable insulation for warmth
without using any feathers so people can enjoy the cold.
Outdoor Retailer Winter Market (OR) from Jan. 7-10 in Salt Lake City,
Utah, booth 38051
ISPO Munich from Jan. 24-27 in Munich, Germany, booth A1 606
SnowSports Industries America Snow Show (SIA) from Jan. 28-31 in
Denver, Colo., booth S216
New Brand Platform
After conducting in-depth consumer and industry research, 3M Thinsulate
Insulation brand is introducing its new brand platform reflecting the
belief that life happens in every season regardless of the weather and
temperature. It encourages people to embrace the joy of cold; after all,
it’s not just those looking to tackle the highest mountain peaks that
need to be equipped with the best cold-weather protection.
Attendees are invited to experience a 3M Thinsulate Featherless
Insulation interactive station that highlights unique microfibers that
absorb less than one percent by weight of water and emphasizes the
compressibility of 3M Thinsulate Featherless Insulation.
Visitors may also view a 3M All-in-One Jacket — a hybrid jacket
featuring the warmth of 3M Thinsulate Featherless Insulation, the
reflectivity of 3M
Scotchlite Reflective Material and the protection of Scotchgard
Protector — produced specifically for the winter events.
3M Thinsulate Featherless Insulation Benefits and Features:
3M Thinsulate Featherless Insulation is a loose fill insulation that
mimics down when dry and is warmer than down when wet, without the
allergens. The fill is as lightweight as natural down, highly breathable
and provides warmth for those commuting to work, walking the dog and
going ice skating in every weather condition. Additionally, the
Equal to the performance of 700 fill power without feathers, providing
extreme warmth for extreme conditions
Lightweight, hypoallergenic and highly breathable
Efficient and effective, trapping more air in less space
For more information, visit Thinsulate.com.
To purchase 3M Thinsulate Featherless Insulation, contact your local 3M
sales representative or visit Thinsulate.com/contact.
At 3M, we apply science in collaborative ways to improve lives daily.
With $32 billion in sales, our 90,000 employees connect with customers
all around the world. Learn more about 3M’s creative solutions to the
world’s problems at www.3M.com
or on Twitter @3M
3M, Thinsulate, Scotchgard and Scotchlite are trademarks of 3M 2016.