"Sensitive skin is an important focus for the Nexcare Brand as we’ve found that skin sensitivity affects children, millennials, baby boomers, caregivers and parents alike, and our line of products offers an option for those bothered by sensitive skin issues."
ST. PAUL, Minn.--(BUSINESS WIRE)--Over 70% of Americans report being bothered by skin sensitivity,
according to new research1 by Nexcare Brand. Today,
Nexcare Brand from 3M announces the Nexcare Sensitive Skin collection,
a new line of first aid products specially formulated for sensitive or
fragile skin. With reliable adhesion and kind removal, these products
offer an option for those with skin sensitivity. Nexcare Sensitive
Skin First Aid Tape, Adhesive Pads and Eye Patches provide
long-term adhesion, yet kind removal and minimal hair pulling.
From sunburns and bug bites to added scrapes and cuts, more time
outdoors during warmer seasons can be tough on all skin types. For
Americans with skin sensitivity, these can be more than just a nuisance
– it can impact day-to-day lives and activities. New research by Nexcare
Brand from 3M has found that nearly two out of five Americans are
frequently bothered by sensitive skin and that the consequences go
beyond just making bandage removal painful. Forty-three percent of
Americans reported avoiding an activity due to a skin problem –
including using a specific beauty product, eating or drinking certain
foods, wearing their favorite clothes, using particular blankets and
linens or applying first aid supplies and medical tape.
“With warmer weather months only exacerbating skin challenges, we
unearthed new research to shed light on the realities many Americans
with skin sensitivities face every day,” says Marisol Serdiouk,
Marketing Supervisor, Nexcare Brand. “Sensitive skin is an important
focus for the Nexcare Brand as we’ve found that skin sensitivity affects
children, millennials, baby boomers, caregivers and parents alike, and
our line of products offers an option for those bothered by sensitive
skin issues.”
While families of all ages are impacted by skin sensitively, over 65% of
parents report heightened concern surrounding the sensitivity of their
child’s skin. The survey uncovered that this is an even bigger concern
among younger parents, with over three in four millennial parents (76%)
expressing apprehension due to the sensitivity of their children’s skin.
The Nexcare Sensitive Skin line includes First Aid Tape, Adhesive
Pads and Eye Patches, all of which feature hypoallergenic
adhesive that is repositionable to allow for optimal placement.
The Nexcare Sensitive Skin First Aid Tape features a
water-resistant adhesive that tears easily by hand. It is ideal for
those with fragile or sensitive skin such as children or the elderly,
or for applications where long-term wear is required such as: securing
medical devices, post-surgical gauze applications or frequent dressing
changes. The product is preferred by nine out of 10 nurses2.
The Nexcare Sensitive Skin Adhesive Pads arebreathable
for added comfort and combine an absorbent, non-stick pad that wicks
fluid away from the wound and offers a gentle adhesive for pain-free
removal. The product is ideal for daily use to help protect wounds
such as cuts, minor burns, abrasions and for post-surgical incisions.
The Nexcare Sensitive Skin Eye Patch is available in two sizes,
junior and regular and is ideal for treating amblyopia (lazy eye) and
strabismus (crossed eyes), as a part of a doctor’s recommended
treatment plan. The patch is conformable and designed to deliver
secure adhesion, yet it releases gently and cleanly from the
extra-sensitive skin around the eye. The water-resistant adhesive
holds up to tears and sweat.
The Nexcare Sensitive Skin line is priced from $7.49 and is available at
select retail stores nationwide. For additional information and to
locate a retailer, visit nexcare.com/sensitiveskin.
About 3M At 3M, we apply science in collaborative ways to
improve lives daily. With $32 billion in sales, our 90,000 employees
connect with customers all around the world. Learn more about 3M’s
creative solutions to the world’s problems at www.3M.com
or on Twitter @3M or @3MNewsroom.
3M and Nexcare Brand are trademarks of 3M.
1The Nexcare Survey was conducted by Wakefield Research (www.wakefieldresearch.com)
among 1,000 nationally representative U.S. adults age 18+, between May 1
and May 7, 2015, using an email invitation and an online survey.
2 When compared to their current gentle tape in pre-market
clinical evaluations.