In today’s B2B environment, customers expect digital experiences that are fast, intuitive and relevant. Whether they are searching for a product, comparing technical options, solving an application challenge or trying to connect with the right sales or distribution partner, customers want fewer barriers between a business need and a practical solution. 

Ask 3M, a new AI-powered digital assistant that gives industrial customers direct, self-service access to 3M technical expertise, is reshaping that journey. 

How Ask 3M can make a difference 

Ask 3M makes it easier for customers to instantly access expert-level information based on 3M’s technical know-how.  

Instead of requiring users to know exactly where to search or which terminology to use, Ask 3M allows 3M’s customers to ask questions in natural language and receive answers trained and grounded by 3M’s foundation of technical expertise. 

Ask 3M can make a difference by helping to: 

• Accelerate discovery: Customers can begin with an application need or technical question, not just a product name. 
• Improve navigation: Users can more quickly find relevant 3M product information, resources, or support paths. 
• Reduce complexity: Technical information can be presented in a clearer, more digestible way. 
• Support better decisions: Customers can better understand potential options and download technical materials directly within the conversation. 
• Create a more consistent experience: AI-powered technical support can provide more standardized, accessible information across digital touchpoints. 

Ask 3M can improve productivity of 3M’s experts by making internal knowledge easier to access. When 3Mers can find verified information faster, they are better equipped to support customers, respond to inquiries and connect users with the right resources. 

Faster, smarter and more connected  

For 3M, this is about more than digital convenience. It is about helping customers access the value of 3M science more efficiently. By combining 3M’s technical expertise with AI-enabled assistance, 3M can create a more connected customer experience—one that helps customers find answers faster, make better-informed decisions and connect with the right people or partners to move forward.