An iconic 3M brand has a special role in DreamWorks Animation’s new original film, Forgotten Island. Classic Canary Yellow Post-it® Notes appear throughout the story as part of one character’s creative world, showing how a simple way to share ideas, messages and memories can become something memorable.
Forgotten Island follows lifelong best friends, Jo and Raissa, who stumble upon a mysterious portal that transports them to a fantastical island packed with the mythological creatures that they had grown up hearing stories about from their Filipino families. But when Jo and Raissa discover that the memories of their entire friendship are the price for returning home, they race to find a way to leave the island before they forget each other forever.
A familiar product in an imaginative story
Post-it® Notes are integrated into the film as a character doodles and leaves messages throughout the story. In one key moment on the island, the notes even transform into wings, helping a character fly as she attempts to save her friends.
When DreamWorks Animation contacted Post-it® Brand, the connection felt like a natural fit, linking Post-it® Notes with ideas, memories and creativity.
“This appearance is an opportunity for 3M to celebrate the cultural impact of one of its iconic brands. Post-it® Brand continues to transcend generations and borders, moving from desks, classrooms and workspaces into an animated story about friendship and courage,” said Maureen Rariden, global consumer experience supervisor, Post-it® Brand.
Celebrating creativity and connection
For decades, Post-it® Notes have helped people capture ideas, share reminders and make everyday communication easier. Their appearance in Forgotten Island reflects how a familiar product can take on new meaning in a story centered on friendship, courage and memory.
Post-it® Brand also participated in a social media activation with DreamWorks Animation and BIC, including a giveaway with products inspired by the film.
Forgotten Island opened in theaters on September 25.
FAQ
What is Forgotten Island?
From the filmmakers of Puss in Boots: The Last Wish comes the story of lifelong best friends, Jo and Raissa, who stumble upon a mysterious portal that transports them to a fantastical island packed with the mythological creatures that they had grown up hearing stories about from their Filipino families. But when Jo and Raissa discover that their memories of their entire friendship are the price for returning home, they will race to find a way to leave the island before they forget each other forever.
How are Post-it® Notes featured in the film?
Classic Canary Yellow Post-it® Notes appear throughout the story as a character doodles and leaves messages. In one key scene, the notes transform into wings, helping a character fly as she attempts to save her friends.
Why was Post-it® Brand included?
The collaboration reflects the role Post-it® Notes play in helping people capture ideas, share messages and preserve meaningful moments.
