Chic Colors for Every Personality in Fun and Fashion-Forward Shades That Make You Smile

Bursting onto the scene this year, the Post-it Brand from 3M introduces eight new Post-it Note Color Collections inspired by current color trends and fashion, in must-have hues that add personality to communication at the office, home, classroom and on-the-go. Using color to offer easy and exciting ways to feel connected, creative and stylish, the new Post-it Note Color Collections allow individuality to shine through with a lively palette of eclectic shades designed to make you smile.

Dazzling, spontaneous or down-to-earth, no matter how you describe yourself, the Post-it Brand offers color collections to match any style. From the lively and alluring Jewel Pop and Electric Glow Collections, to the more subtle and soothing Farmers Market and Tropic Breeze Collections, there is a Post-it Note for a spectrum of moods. Offering a diverse array of colors, ranging from bright and daring to carefree and calm, the lush hues of the new Post-it Note Color Collections bring everyday tasks to life with bold energy and wit, adding splashes of eye-catching color to daily routines.

“Color is an essential tool for expressing yourself. It reflects personal taste in all aspects of life – from home decor to clothing,” said leading lifestyle expert, Jill Martin. “Taking a cue from the latest fashion and interior design trends, the new Post-it Note Color Collections offer a Post-it Note for every season, style and personality.”

The new Post-it Note Color Collections include:

• Jewel Pop Collection – Vibrant, contemporary colors that will turn heads
• Electric Glow Collection – Bright, daring hues with a jolt of energy
• Sunwashed Pier Collection – Cool hues that say “effortless” and “comfortable”
• Ultra Collection – Playful and upbeat colors that make a statement
• Tropic Breeze Collection – Carefree and calm like a day on the beach
• Farmers Market Collection – Lively and fresh bursts of color
• Neon Collection – Bold, vivid color that demands attention
• Pastel Collection– Soft and tranquil hues that bring a welcome calm to busy days

“Post-it Brand customers not only use our products for communication and organization, but also as a means of expressing their personality and emotion,” said Jeff Hillins, director of marketing for the Post-it Brand. “The new Post-it Note Color Collectionsare designed to showcase your personal style, bring a pop of color to your day and a smile to your face, while retaining the same smart, functional features and innovative tools that the Post-it Note has become known for over three decades.”

Find your color personality with an interactive quiz at www.Post-it.com/quiz. The new Post-it Note Color Collections are available at office superstores and mass merchandise retailers nationwide.

For more information about the Post-it Note Color Collections and the Post-it Brand from 3M, please visit: www.post-it.com.

About 3M

3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $27 billion in sales, 3M employs about 80,000 people worldwide and has operations in more than 65 countries. For more information, visit www.3M.com or follow @3MNews on Twitter.

3M and Post-it are trademarks of 3M.

©3M 2012

LaForce + StevensAshley Nerz, 646-374-0804anerz@laforce-stevens.comor3M Public Relations and Corporate CommunicationsRobert Brittain, 651-733-7034