ST. PAUL, Minn.--(BUSINESS WIRE)--Long gone are the days when a white-glove test is what determined a
clean home from a dirty home. According to recent survey commissioned in
May 20121 by Filtrete filters from 3M, the most obvious
indicator of a clean home for the majority of home owners is when it is
tidy and organized (60 percent) or smells fresh (25 percent) — not the
thick layer of dust that lines the bookshelves.
These survey findings reveal shortcuts and cover-ups homeowners take to
conquer household to-do lists and avoid the embarrassment of a dirty
Dirty Little Secrets
are lying about how often they clean and taking shortcuts to get the job
Instead of putting in the elbow grease, 87 percent admit to taking
shortcuts to avoid cleaning the home:
Almost half of homeowners admit to closing off a room from
guests (46 percent) and hiding clutter in closets (44
percent). Parents are the worst offenders with more than half (52
percent) claiming to have tucked away items in closets.
One in four homeowners (28 percent) have dusted with their hand
when in a pinch.
About one in four homeowners (27 percent) confess to throwing
something away rather than returning it in its proper place.
About one in three (36 percent) homeowners say they have lied
about how often they clean the home. With only 24 hours in a day, it’s
not surprising that 32 percent of homeowners have let three or more
weeks slip by between house cleanings.
Homeowners dislike cleaning so much, 70 percent of homeowners said assigning
cleaning chores is more likely to cause an argument than TV remote
Red in the Face
are cleaning to avoid embarrassment and have gone to extremes to ensure
the home smells fresh for houseguests.
Homeowners are more embarrassed to show a dirty home to a neighbor
(28 percent) than to their parents (21 percent), boss (19 percent),
in-laws (18 percent) or best friends (14 percent).
64 percent of homeowners have even gone to extreme measures to rid
their homes of pungent odors, such as replacing a rug or carpet
(34 percent), purchasing a new trash can (26 percent) or replacing
a couch or another piece of furniture (17 percent).
To help homeowners avoid the embarrassment of lingering odors, one easy
cleaning shortcut is to upgrade to the new Filtrete Odor Reduction
furnace filter. The Filtrete Odor Reduction Filter is the most effective2
odor-reduction one-inch filter at helping to remove odors throughout the
home — such as those from cooking, tobacco smoke, pets, mildew and
cleaning chemicals — while also helping to improve the air quality in
the home. In fact, it is 65 times more effective2 than other
carbon filters at removing odors from the air passing through the filter.
For more information on Filtrete home filtration products, visit www.Filtrete.com
and register to receive seasonal e-newsletters featuring special offers,
filter change reminders, better home living tips and more. Find us on
and on Twitter (@Filtrete).
About Filtrete Filters
Filtrete Brand makes an entire line
of air filters for your heating and cooling system to suit your home and
your lifestyle. Air cleaning filters help reduce large airborne
particles such as household dust, pollen, mold spores and pet dander
from the air passing through the filter. An odor-reduction filter
removes odors, such as those from cooking, tobacco smoke, pets, mildew
and cleaning chemicals. High performance filters capture microscopic
airborne particles such as smoke, smog, pet dander and particles that
can carry bacteria and viruses. It is recommended that you change your
filter at least at the start of every season or every three months.
Doing so can help your heating and cooling system run more efficiently
and therefore last longer.
3M captures the spark of new ideas and transforms
them into thousands of ingenious products. Our culture of creative
collaboration inspires a never-ending stream of powerful technologies
that make life better. 3M is the innovation company that never stops
inventing. With $30 billion in sales, 3M employs 84,000 people worldwide
and has operations in more than 65 countries. For more information,
or follow @3MNews on Twitter.
Filtrete and 3M are trademarks of 3M. © 3M 2012
1 This survey was conducted by an independent firm, Wakefield
Research, among a sample of respondents who have forced heat and/or
central air conditioning in their home. The study was conducted in May
2012. A total of 1,001 qualified surveys were received. The margin of
error for total responses is +/- 3.1 percent.
2 Based on
comparison of organic vapor capacity versus other national retail
furnace filter brands