ST. PAUL, Minn.--(BUSINESS WIRE)--About 44,000 blood donations are needed each day in the United States.
With no substitute for human blood, those in need rely on the kindness
of volunteer donors. To raise awareness and inspire action about this
cause, Nexcare Bandages, in partnership with the American Red
Cross and supermodel Niki Taylor, announce the fourth annual Nexcare
give program. This nationwide initiative shines a light on
the World Health Organization’s World Blood Donor Day on June 14
by thanking those who give blood and encouraging others to get involved.
This year, Nexcare Bandages and the Red Cross will bring attention to
the importance of giving blood all year-round with the overarching
theme, “Giving Blood is Timeless.” Niki Taylor, Red Cross
spokesperson and mother of four, has joined the 2012 Nexcare give
program to bring this theme to life and help educate people about the
ongoing need for blood donation.
Taylor, a longtime supporter of the Red Cross, became committed to
raising awareness about blood donation after her own experience as a
patient in need in 2001. Taylor received 100 units of life-saving blood
after a near-fatal car accident, and attributes her survival to the
donors and doctors who helped save her life.
“I am proud and honored to be involved in the Nexcare give
program, and I hope that by sharing my personal story about how Red
Cross blood donors saved my life, I can inspire people around the
country to get involved,” said Taylor. “I encourage everyone to roll up
a sleeve on World Blood Donor Day this year and give.”
New for 2012, Nexcare Brand will be giving away limited edition bandages
inspired by iconic trends from decades past, adorned with the word “give”
to demonstrate that “Giving Blood is Timeless.” This collection features
six eye-catching designs ranging from retro polka dots and tie-dye to
grunge plaid, and is a nostalgic nod to the time-honored tradition of
giving back by donating blood.
The limited edition Nexcare give Bandages will be distributed at
Red Cross donor centers and blood drives nationwide throughout the week
leading up to World Blood Donor Day on June 14.
To pledge to support blood donation, request free Nexcare give Bandages
and enter for a chance to win a trip for two to New York City, visit Nexcaregive.com
or text “give” to 34426.*
*Standard data rates may apply.
About The American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to
victims of disasters; supplies nearly half of the nation's blood;
teaches lifesaving skills; provides international humanitarian aid; and
supports military members and their families. The Red Cross is a
charitable organization — not a government agency — and depends on
volunteers and the generosity of the American public to perform its
mission. For more information, please visit www.redcross.org
or join our blog at http://blog.redcross.org.
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