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Scotch Brand Launches New Colored & Patterned Expressions Tapes

Personalize for back-to-school with 100+ Magic, Washi, Masking and Shipping Tapes

Wednesday, July 17, 2013 8:05 am CDT

Dateline:

ST. PAUL, Minn.

Public Company Information:

NYSE:
MMM
"The best part about these tapes is the endless possibilities and combinations of colors, patterns, textures and widths that let you create something unique, every time."

ST. PAUL, Minn.--(BUSINESS WIRE)--Just in time for the 2013 back-to-school season, Scotch Brand from 3M is introducing new Scotch Expressions Tapes in more than 100 colors and patterns and four types of tape—Magic, washi, masking and shipping. The tapes are the newest way to personalize projects, bringing to life the hottest trends in colors and patterns.

Scotch Expressions Tapes are the perfect answer to today’s creative needs. Millennials and teens are looking for new and different ways to make every day amazing by decorating, embellishing and placing their personal stamp on everything including their school lockers, cell phone cases, laptops, notebooks, school projects, and dorm room décor. The versatility of this line gives projects added dimension as well as a special finishing touch, matching the creative personality of the maker. Each tape is designed to stick to a wide variety of surfaces for both permanent and temporary applications.

“We are excited about the new Scotch Expressions Tapes that allow anyone to add their own personal touch to everyday items,” said Jennifer Higgins, Scotch Expressions Tapes marketing manager. “The best part about these tapes is the endless possibilities and combinations of colors, patterns, textures and widths that let you create something unique, every time.”

Here is a summary of the Scotch Expressions Tape line:

  • Scotch Expressions Magic Tapes — Like the original transparent Scotch Magic Tape, Scotch Expressions Magic Tapes are perfect for gift wrapping or household projects. Available in a rainbow of options—12 solids and 16 patterns, with descriptions like Preppy, Tribal, Starburst and Tropic Wave. Also available in 12 convenient 3-packs, the tapes are easy to write on with pens, pencils and markers. Priced between $2.50 and $5.99.
  • Scotch Expressions Washi Tapes — With an array of 17 solid colors and 36 patterns, including descriptions like POW!, Travel, Mustache and Quatrefoil Sunset, Scotch Expressions Washi Tapes are the perfect choice for paper crafting, personalizing and adding finishing touches to projects. All the Scotch Expressions Washi Tapes are initially repositionable, yet they stick securely to a variety of surfaces. Priced between $2.50 and $3.99.
  • Scotch Expressions Masking Tapes — With a choice of eight solid colors and four patterns, ranging from bright to primary, with descriptions like Lime Interlock, Mint Mosaic and Striped Triangles, Scotch Expressions Masking Tapes are great for mounting, accenting and decorating everything from classrooms and lockers to office spaces and the home. The tapes also come in a primary color 3-pack. Priced between $2.50 and $5.99.
  • Scotch Expressions Packaging Tapes — Available in one solid color and 10 patterns, with descriptions like Pink Baroque, Zebra and Black Butterflies, Scotch Expressions Packaging Tapes are perfect for personalizing packages, decorating storage containers or organizing moves. The adhesive is designed for permanent applications. Priced between $2.99 and $3.99.

The Scotch Expressions Tapes are available at select office superstores and mass retailers nationwide in time for back-to-school; the tapes are also available online.

Visit ScotchBrand.com/EXP for more information on the Scotch Expressions line of products as well as creative projects and inspiration. To learn more about Scotch Brand from 3M, visit ScotchBrand.com, and find us on Facebook (Facebook.com/Scotch), Twitter (Twitter.com/ScotchProducts) and Pinterest (Pinterest.com/ScotchBrand).

About 3M

3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $30 billion in sales, 3M employs about 88,000 people worldwide and has operations in more than 70 countries. For more information, visit www.3M.com or follow @3MNews on Twitter.

3M, Scotch and Scotch Magic are trademarks of 3M. © 3M 2013.

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Scotch Brand is introducing new Scotch Expressions Tapes in more than 100 colors and patterns and four types of tape: Magic, washi, masking and shipping. (Photo credit: 3M)
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Contact:

Hunter Public Relations for 3M
Megan Weber, 212-679-6600 ext. 218
mweber@hunterpr.com
www.hunterpr.com
or
3M
Robert Brittain, 651-733-7034
Public Relations and Corporate Communications
rbrittain@mmm.com