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Post-it Brand Kicks off Nationwide Dreams for Good Campaign at the VH1 Do Something Awards

Celebrity Attendees to Contribute Messages of Positivity to Post-it Brand Wall

Wednesday, July 31, 2013 10:30 am CDT

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ST. PAUL, Minn.
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"The Post-it Brand is committed to supporting those who dream big and strive to create substantial change in our world, and through the Dreams for Good Program we can help make these dreams a reality."

ST. PAUL, Minn.--(BUSINESS WIRE)--The Post-it Brand from 3M announces the launch of the Dreams for Good Campaign, a contest that asks people to share their idea for improving the world for a chance to win one of three $25,000 Post-it Possibility Grants. Launching at the VH1 Do Something Awards, this program will offer celebrity attendees such as Sophia Bush, Patrick Dempsey, Jesse Tyler Ferguson, Jennifer Hudson, LL COOL J and Kelly Osbourne the opportunity to spread Post-it Note messages of positivity as they walk the red carpet. Notes will be placed on the Post-it Brand Wall in support of DoSomething.org, and fans can also contribute their messages by using the hashtag #DSAwards.

As part of this Post-it Brand program, celebrity and VIP attendees will be invited to spread Post-it Note messages of positivity on the red carpet and the winners’ walk throughout the show by placing them on the Post-it Brand Wall. Fans can also contribute their messages by using the hashtag #DSAwards. If the whole Post-it Brand Wall is filled with messages by the end of the show, the Post-it Brand will donate $25,000 to DoSomething.org.

“We are proud to partner with VH1 and sponsor the Do Something Awards and its mission to honor social change leaders,” said Jeff Hillins, global business director for Post-it Brand. “The Post-it Brand is committed to supporting those who dream big and strive to create substantial change in our world, and through the Dreams for Good Program we can help make these dreams a reality.”

Visit DoSomething.VH1.com starting at 6:30pm ET on July 31 to watch a live stream of the VH1 Do Something Awards red carpet and the Post-it Brand Wall to see if the fans and celebrities are able to fill the wall before the end of the show.

The Post-it Brand Wall kicks off the Post-it Brand Dreams for Good Campaign which asks everyone to share their plans for making the world a better place. To enter the Post-it Brand Dreams for Good contest go to www.facebook.com/postit and submit a photo of your dream for good on a Post-it Note by September 15, 2013 for a chance to win a $25,000 Post-it Possibility Grant.

About 3M
3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $30 billion in sales, 3M employs 88,000 people worldwide and has operations in more than 70 countries. For more information, visit www.3M.com or follow @3MNews on Twitter.

3M and Post-it Brand are trademarks of 3M.

Contact:

LaForce + Stevens
Marisa Siegel, 646-374-0819
msiegel@laforce-stevens.com
or
3M Public Relations and Corporate Communications
Robert Brittain, 651-733-7034
rbrittain@mmm.com