ST. PAUL, Minn.--(BUSINESS WIRE)--In 2013, more than 4.5 million Americans will require a blood
transfusion, making year-round blood donation a critical way to give
back to your community. The Nexcare give Program
encourages people nationwide to roll up a sleeve anytime of the year and
“give.” Now in its fifth year and timed in support of the World
Health Organization’s World Blood Donor Day on June 14,
Nexcare give has inspired donors across the country to
participate in an annual tradition of giving blood, a heroic act that
can help save up to three lives. Beginning Monday, June 10 and
throughout the week leading up to World Blood Donor Day, community blood
centers nationwide will host local events and distribute free,
limited-edition Nexcare give Bandages for donors to proudly
wear as a badge of honor. Nexcare give Bandages will also be
available for free by mail, while supplies last, by visiting Nexcaregive.com.
Less than 10 percent of eligible donors give blood regularly throughout
the year, often leaving blood centers in short supply. To emphasize the
importance of giving blood year-round, the theme of the 2013 Nexcare give
Program is “It’s Always in Season to Give Blood.” This year’s
collection of limited-edition bandages, each adorned with the word
“give,” features a series of unique designs inspired by the four seasons.
“Each year, our goal is to inspire more people to give, as well
as honor and thank the thousands of donors and recipients who have
shared their stories with us throughout the years,” said Luiz Castro,
global business manager, Nexcare Brand, Consumer Health Care Division.
“Giving blood is a simple act of kindness and we hope blood donors will
wear their Nexcare give Bandages with pride to show their
dedication for the cause and encourage others to get involved.”
For 2013, blood centers across the country are ready to participate in
the Nexcare give program to spread a message of community service
and underscore the importance of blood donation.
“Maintaining an adequate blood supply to meet patient needs is a very
delicate balance between supply and demand,” said Richard J. Benjamin,
M.D., Ph.D., chief medical officer, American Red Cross. “Anything can
disrupt this balance, from severe weather, to national or local
emergency situations. It is crucial that eligible donors continue to
support this cause and donate as often as they are able, while
encouraging others to give as well.”
“Every two seconds, someone in the U.S. needs blood,” said Dave Green,
president of America’s Blood Centers. “Not only is blood donation an
immediate way to serve your community, it can make a true impact on
another person’s life.”
Those who visit Nexcaregive.com
can pledge to support blood donation, find a local blood center, share
their blood donation story and sign up to receive free Nexcare give
Bandages by mail. New this year, the “Getaway Any Season”
Sweepstakes also gives visitors the opportunity to enter for a chance to
win a trip for two to a luxury Four Seasons Hotel. For more information
on the Nexcare give program or the “Getaway Any Season”
Sweepstakes, visit Nexcaregive.com.
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About the American Red Cross:
American Red Cross shelters, feeds and provides emotional support to
victims of disasters; supplies about 40 percent of the nation's blood;
teaches skills that save lives; provides international humanitarian aid;
and supports military members and their families. The Red Cross is a
not-for-profit organization that depends on volunteers and the
generosity of the American public to perform its mission. For more
information, please visit redcross.org
or join our blog at http://blog.redcross.org.
About America’s Blood Centers:
in 1962, America’s Blood Centers is North America’s largest network of
community-based, independent blood programs. Recognized by the U.S.
Congress for its critical work in patient care and disaster preparedness
and response, the federation operates more than 600 blood donor centers
providing half of the U.S., and a quarter of the Canadian blood supply.
These blood centers serve more than 150 million people and provide blood
products and services to more than 3,500 hospitals and healthcare
facilities across North America. America’s Blood Centers’ U.S. members
are licensed and regulated by the U.S. Food and Drug Administration.
Canadian members are regulated by Health Canada.
For more information, please visit www.AmericasBlood.org
3M and Nexcare are trademarks of 3M.
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