ST. PAUL, Minn.--(BUSINESS WIRE)--Nexcare Brand from 3M Company announces the launch of “Will
It or Won’t It,” an innovative digital campaign that demonstrates
the superior performance of Nexcare Waterproof Bandages. The
light-hearted brand campaign features an unexpected product tester, Nexcare
Nana, who will go to extreme lengths to prove that Nexcare
Waterproof Bandages have staying power. In a series of three 30-second
video spots, “Will It or Won’t It” follows a fearless and daring
grandmother as she conducts a variety of intense dramatized product
tests that put Nana and Nexcare Waterproof Bandages up against their
biggest opponents – water, dirt and germs.
This unique and humorous campaign spotlights Nexcare Nana’s strength as
she courageously demonstrates just how tough Nexcare Waterproof Bandages
are. With her hardhat on and adventurous spirit in tow, Nana’s first
obstacle consists of going head-to-head with a high-pressure fire
second features Nana taking part in an audacious dumpster dive,
followed by the third
encounter, a heavy-duty showdown with a dirt-filled dump truck.
Nexcare Nana’s toughness shines through during each scenario, as does
the Nexcare Waterproof Bandage.
“‘Will It or Won’t It’ is a first-of-its-kind campaign for
Nexcare Brand, and the dramatization further propels our effort to drive
a shift in the way people think about the bandages they purchase and how
they can be used in everyday-life,” said Joe Green, Nexcare brand
manager. “In this new video series, Nexcare Nana tests the Nexcare
Waterproof Bandages in over the top situations, in an effort to showcase
the benefits of the product.”
The Nexcare Brand “Will It or Won’t It” series has also inspired “Tough
as Nana,” a dedicated sweepstakes that celebrates the Nexcare Nana
persona and allows consumers to nominate the special people in their
lives that are as daring and tough as Nexcare Nana. Nexcare Brand
Facebook fans will have a chance to win one of three trips inspired by
Nexcare Nana’s pursuit of adventure, including swimming with sharks,
skydiving or a racecar driving experience.
For more information, to view the video series and to enter the Nexcare
“Tough as Nana” sweepstakes* go to www.Nexcare.com/nana.
*NO PURCHASE NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. Open only to
legal residents of the 50 US & DC, 18+ (19+ in AL & NE, 21+ in MS) at
the time of entry. Void where prohibited. Sweepstakes ends 12:00:00. CT
on 7/31/14. Subject to the full Official Rules. Sponsor: 3M Consumer
Health Care, St. Paul, MN.
3M captures the spark of new ideas and transforms
them into thousands of ingenious products. Our culture of creative
collaboration inspires a never-ending stream of powerful technologies
that make life better. 3M is the innovation company that never stops
inventing. With $31 billion in sales, 3M employs 89,000 people worldwide
and has operations in more than 70 countries. For more information,
or follow @3MNews on Twitter.
3M and Nexcare are trademarks of 3M.