ST. PAUL, Minn.--(BUSINESS WIRE)--3M, the market leader in professionally applied protection films, is
disrupting the traditional notions of vehicle paint protection. The new
3M™ Paint Defender System harnesses the power of 3M technology by
spraying on as a liquid before transforming into a clear, durable film.
The addition of Paint Defender to 3M’s current line of professionally
applied films provides consumers with a variety of price and performance
options to select from. The added barrier serves as a lasting line of
defense against everyday hazards on the road, such as road chips, that
threaten vehicle appearance.
This system is the latest innovation from the company’s Automotive
Aftermarket Division and embodies 3M’s broad expertise in polymers,
weathering, adhesives and films.
3M Science and Innovation: Transforming an Idea into an Effective
The 3M™ Paint Defender System formula started as a way to temporarily
preserve vehicles during transport from the factory to the dealer. The
original solution, developed by a curious 3M employee, addressed a fear
among dealers about damage to their vehicles’ exteriors before they left
3M experts collaborated over the course of the next two years to evolve
the initial formula. What started out as murky, brush-on “goo”
transformed into today’s Paint Defender System that addresses a broader
consumer need. Highlights included:
Invisible: Scientists tweaked 248 different test formulas over
the course of eight months before landing on a winning chemical
balance that offered 100% clarity and a seamless finish.
Easy Application: Months of advanced adhesives exploration
yielded a unique aerosol delivery system that allows both the novice
and experienced customers to feel comfortable using themselves.
Durable: Product developers pursued extensive in-house testing
to determine the film’s durability using world-renowned research
facilities, industry standard yet proprietary weathering systems, and
gravelometer impact tests under ASTM-D3170.
Removable: Collaborative teams refined the formula’s
compatibility and concentration elements to achieve a thin film that
was thick enough to protect, but also removable.
3M Leadership: Introducing Paint Protection Film to an Automotive End
“Over 90 percent of vehicles on the road don’t have paint protection,”
said Adam Wilt, Global Business Manager, 3M Auto Care. “Our goal was to
create a solution that was smart, accessible, and convenient. Now,
consumers can take simple steps from their driveway to help keep
vehicles looking newer for longer.”
The 3M™ Paint Defender System applies in three easy steps using a unique
spray trigger designed for ease and comfort. The end result protects
vehicles for at least one year from elements across the country, like
love bugs in Florida, sand in Arizona, winter road grime in the
Northeast and Midwest, and paint chip-causing debris anywhere. It also
removes cleanly when the time comes to add a new layer.
The three application steps include:
STEP 1: Mask the vehicle with the 3M™ Paint Defender
Application Kit to frame the desired area to protect
STEP 2: Wax the masked area prior to spraying so it’s easier to
remove the film when desired
STEP 3: Spray film over the masked area using the 3M™ Paint
Defender Spray Trigger
The 3M™ Paint Defender System consists of three products – 3M™ Paint
Defender Spray Film (PN90000), 3M™ Paint Defender Application Kit
(PN90200), 3M™ Paint Defender Spray Trigger (PN90201) – that are low
in odor and water-based for easy cleanup. Each product is sold
separately, but all three are recommended for best results.
The number of spray cans required depends on the surface to be
protected. The 3M™ Paint Defender System is available at AutoZone and
Amazon starting early May for a retail price of $44.99 USD.
3M captures the spark of new ideas and transforms them into thousands of
ingenious products. Our culture of creative collaboration inspires a
never-ending stream of powerful technologies that make life better. 3M
is the innovation company that never stops inventing. With $30 billion
in sales, 3M employs about 88,000 people worldwide and has operations in
more than 70 countries. For more information, visit www.3M.com
or follow @3MNews
3M is a trademark of 3M Company.