ST. PAUL, Minn.--(BUSINESS WIRE)--The iconic Post-it Note takes on a refreshed, global flare in the
new Colors of the World collection by Post-it Brand
from 3M, embracing the unique vibe of four premier destinations.
The collection’s worldly style and colors capture the essence of top
regions around the globe, including Bangkok, Mykonos, New York City and
Rio de Janeiro. With this launch, internationally recognized stylist
Brad Goreski celebrates the latest trends in color, all inspired by
these exotic locales.
“Trends in fashion, design and pop culture are taking on more global
influence, and of course, one thing that’s always in style is color,”
said Brad Goreski, Post-it Brand Color Ambassador. “I am consistently
inspired whenever I travel, and I love seeing how the Post-it Brand
Colors of the World collection brings the hues from four very chic
destinations to life, offering a color scheme inspired by the energy of
Modern, adventurous, authentic and expressive, the Post-it Brand
Colors of the World collection embodies the quintessential spirit of
four exciting regions with a vibrant display of colors that mirrors the
style and culture of the locations they are inspired by. The array of
colors is as diverse as each of the four destinations, ranging from
eye-catching bright hues to carefree contemporary shades.
The new Post-it Brand Colors of the World collection palettes
Bangkok – The streets of Bangkok are alive with enchantment,
featuring a diversity of flavors, influences, sights and sounds that
blend together for a unique fusion. The city’s deep-rooted traditions
paired with the sense of discovery and new adventure it offers on
every corner informed the playful, upbeat hues of the Bangkok color
products. The exotic flair of these shades invites exploration and
makes a bold statement.
Mykonos – A glamorous island destination full of authentic
charm and splendor, Mykonos is where the ancient and the modern
intersect on the shores of the Aegean Sea. The region is well known
for the iconic shades of blue and white that dot its vistas, which
inspired the Mykonos Color Collection. The cool, crisp and effortless
hues feel stylish yet tranquil, bringing a welcome calm.
New York City – The “city that never sleeps” is a universal
capital of opportunity, excitement and experimentation that makes its
mark on everyone who visits. Known for being a melting pot with
influences spanning from around the globe, New York City has its own
distinct spirit that is palpable. The New York City Color Collection
features contemporary hues ranging from grays and blues reflective of
the city’s endless steel, stone, gridiron and skyscrapers to the
glowing yellow hue that lights up the world-famous skyline each night.
Rio de Janeiro – Known as the “Marvelous City,” Rio de Janeiro
is set against an exhilarating mix of mountains, beaches, rainforests
and deep blue sea, making it one of the most colorful cities in the
world with a rhythm all its own. Expressive, attention-grabbing colors
make up the Rio de Janeiro color palette representing this city that
is at once bustling yet laid back. These bold and bright tropical
shades are sure to turn heads.
“For over three decades, the Post-it Brand has been offering new ways to
bring color into people’s lives, from important everyday tasks like
communication and organization, to the colorful and innovative products
that help trigger creativity and inspire big ideas,” said Jeff Hillins,
global business director for Post-it Brand. “The Post-it Brand Colors
of the World collection was designed with the idea that color can
transport you to new places and spark new ideas, while offering you even
more ways to express your personality and style.”
Enter the Post-it Come Alive with Color Sweepstakes at Post-it.com/Color
now through March 15 for a chance to win a trip for two to New York
City, where the culture and colors of all the Post-it Note Color regions
will come together for a once-in-a-lifetime experience.
The Post-it Brand Come Alive with Color campaign helps benefit
Publicolor, a non-profit organization dedicated to countering the low
high school graduation rate in New York City by engaging high-risk
students in their education through a continuum of design-based programs
and academic support that teaches students to think critically about
their future and prepare for collage and career.
The Post-it Brand Colors of the World collection is available in
a variety of sizes, all featuring Post-it Super Sticky Notes, and priced
from $5.99. Visit Post-it.com/Color
to explore all of the Post-it Note Color Cities, browse through the
colorful sights that inspired the palettes and learn more about the
products available in the collection. Post-it Brand Colors of the
World products are available at office superstores and mass
merchandise retailers nationwide.
3M captures the spark of new ideas and transforms
them into thousands of ingenious products. Our culture of creative
collaboration inspires a never-ending stream of powerful technologies
that make life better. 3M is the innovation company that never stops
inventing. With $31 billion in sales, 3M employs 89,000 people worldwide
and has operations in more than 70 countries. For more information,
or follow @3MNews on Twitter.
3M and Post-it Brand are trademarks of 3M.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140213006018/en/