ST. PAUL, Minn.--(BUSINESS WIRE)--Filtrete Brand from 3M, known for its air filtration products for
heating and cooling systems, is introducing a new line of
do-it-yourself, plumbed-in Filtrete Water Filtration Products.
The family of Filtrete Water Filtration Products includes four different
filtration levels and three types of installed systems so homeowners can
customize their selections based on their water filtration needs. The
basic and standard filtration levels filter sediment to reduce
cloudiness as well as chlorine taste and odor to improve water taste,
while the advanced and maximum filtration levels filter harmful
contaminants like microbial cysts and lead, which may be in water.
According to a recent survey1 commissioned by Filtrete Brand,
approximately one in four homeowners (24 percent) currently live or
previously lived in homes that made them feel sick or unwell. One way
Filtrete Brand is helping address this concern is by developing the new
Filtrete High Performance Drinking Water System with Maximum Filtration
Plus which reduces health-effect contaminants that may be found in
water. According to the United States Environmental Protection Agency
(EPA), individuals exposed to the below contaminants above the maximum
contaminant level (MCL) may potentially experience health effects2:
Cryptosporidium cysts can cause gastrointestinal illness (i.e.
diarrhea, vomiting and cramps);
Long term exposure to lead may contribute to delays in physical or
mental development in children, and kidney problems and high blood
pressure in adults; and
Long term exposure to select herbicides and pesticides can cause
problems with the kidneys, liver, thyroid, and cardiovascular and
reproductive systems, as well as increase the risk of cancer
“Each family’s water filtration needs differ, and we set out to develop
this new line of products to ensure we’re meeting those varying needs,”
said Gretchen Hauble, New Products Marketing Manager of 3M Company. “The
new line of Filtrete Water Filtration Products also allow for simple
do-it-yourself installation and maintenance with easy one-quarter turn
filter changes — no tools needed.”
There are three different types of Filtrete Water Filtration
installation systems, including Drinking Water Systems used with
Existing or Dedicated Faucets, High Performance and Sump Style Whole
House Systems, and Universal In-Line Refrigerator Filters.
The new plumbed-in systems are currently available at Walmart stores
nationwide and can also be purchased online. Filtrete replacement
filters and other accessories are also available.
For more information on Filtrete Water Filtration Products, visit FiltreteWater.com
and register to receive seasonal e-newsletters featuring special offers,
filter change reminders, better home living tips and more. Find us on
and on Twitter (@FiltreteWater).
3M captures the spark of new ideas and transforms
them into thousands of ingenious products. Our culture of creative
collaboration inspires a never-ending stream of powerful technologies
that make life better. 3M is the innovation company that never stops
inventing. With $30 billion in sales, 3M employs about 84,000 people
worldwide and has operations in more than 65 countries. For more
information, visit www.3M.com
or follow @3MNews
Filtrete and 3M are trademarks of 3M. © 3M 2012.
1 This survey was conducted by an independent firm, Wakefield
Research, among a sample of respondents who have forced heat and/or
central air conditioning in their home. The study was conducted in May
2012. A total of 1,001 qualified surveys were received. The margin of
error for total responses is +/- 3.1 percent.
Environmental Protection Agency (EPA), May 2009 http://water.epa.gov/drink/contaminants
For additional Filtrete press materials and images, visit Filtrete.com/pressroom