AUSTIN, Texas--(BUSINESS WIRE)--Imagine a world in which you don’t need to speak to a car salesperson to
get a trade-in quote, or a restaurant hostess to find out the wait time,
or a hotel concierge to find the hottest city attraction. This world of
dynamic digital merchandising is now possible as 3M
debuts its first fully integrated, interactive Virtual
Presenter at South
by Southwest Interactive (SXSW).
SXSW attendees can interact with the life-like digital avatar through a touch
screen to get conference panel recommendations, learn more about 3M
through a game-like interface, and share information about their Virtual
Presenter experience with friends on Facebook and Twitter. The new
addition of a programmable touch panel to the 3M Virtual Presenter now
unlocks the possibility for countless interactive applications.
Three Interactive Virtual Presenters will be on display throughout the Austin
Convention Center during SXSW Interactive 2013 for attendees to be
inspired by the possibilities of this new technology. These helpful
“guides” will be on hand at the Connection Centers (outside
exhibit halls 2 and 4) and the 3M Interactive Lounge (Meeting
Room 1) to assist conference attendees with information.
“The interactive 3M Virtual Presenter represents the next generation of
interactive digital communication,” says Bill Hibbard, 3M Business
Development Manager. “While virtual presenters have been seen at trade
shows, airports and drugstores during the past few years, 3M’s new
integrated, interactive virtual presenter provides the opportunity to
capture data, generate leads, customize content and drive social
engagement. With all the creative minds and innovation leaders coming to
Austin this week, we’re thrilled to enhance the SXSW Interactive
experience for attendees looking for schedule information.”
The 3M Interactive Virtual Presenter brings 3M’s
unique culture of collaboration to life, combining several key 3M
technology areas – light management, films, projection, touch systems
and commercial graphics – to create an innovative solution that can used
to enhance communications and merchandise products. The Virtual
Presenter is made possible by 3M’s rear-projection film, which works
like an optical lens. Millions of nano-sized glass beads focus the
projected light so it exits at just one small point, while a black layer
absorbs the ambient light — producing a high-contrast image with wide
viewing angles.
3M will be launching a fully integrated interactive Virtual Presenter in
April in automotive dealerships, providing dealers with an innovative,
less intrusive way to generate sales leads. 3M is currently market
testing the Interactive Virtual Presenter in select dealerships in New
York and Florida. For more information, visit 3Mgraphics.com/virtualpresenter
or follow @3MInnovation.
About 3M
3M captures the spark of new ideas and transforms them into thousands of
ingenious products. Our culture of creative collaboration inspires a
never-ending stream of powerful technologies that make life better. 3M
is the innovation company that never stops inventing. With $30 billion
in sales, 3M employs about 88,000 people worldwide and has operations in
more than 70 countries. For more information, visit www.3M.com
or follow @3MNews
on Twitter.
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