ST. PAUL, Minn.--(BUSINESS WIRE)--3M’s science and technology will help propel the Minnesota Vikings
forward over the next decade. Today, two iconic brands announced the
expansion of their relationship as 3M becomes the Official Science
Partner of the Minnesota Vikings team.
“3M is a company that is synonymous with science and innovation in the
minds of millions of people around the world,” said Vikings
Owner/President Mark Wilf. “We are thrilled to work with a
Minnesota-based global innovator like 3M to enhance the game day
experience for Vikings fans.”
The partnership is a 10-year deal that allows 3M and the Vikings to work
together on specific creative media projects, provides branded signage
inside U.S. Bank Stadium – including a permanent sign in the Northeast
corner of the stadium measuring more than 4,800 square feet – and makes
3M the preferred supplier of branded first aid stations in the stadium.
“We’re proud to partner with the Minnesota Vikings to help bring the
story of 3M science to an even broader audience,” said Don Branch, vice
president and chief marketing officer for 3M. “We can apply our science
in so many ways to help provide customer solutions. More than 50 3M
products have gone into the design and build of this architectural
marvel – U.S. Bank Stadium.”
Vikings fans will see 3M technology nearly everywhere they look inside
the stadium – from the graphic films and DI-NOC Architectural finishes
in concessions, to the Fluoroplastic ETFE
on the clear, lightweight and self-cleaning roof constructed by Vector
Foiltec with film manufactured from 3M Dyneon Fluoroplastic ETFE by NOWOFOL
Kunststoffprodukte GmbH. Even during construction, 3M technology
helped builders stay safe through personal safety products like eye
wear, helmets and hearing protection. 3M fire barrier products will also
protect the stadium for years to come.
For more information on the ETFE roof, you can read about it here.
At 3M, we apply science in collaborative ways to
improve lives daily. With $30 billion in sales, our 90,000 employees
connect with customers all around the world. Learn more about 3M’s
creative solutions to the world’s problems at www.3M.com or
on Twitter @3M or @3MNewsroom.