ST. PAUL‚ Minn.--(BUSINESS WIRE)--Unsightly black streaks on roofing shingles are an all too common
eyesore for homeowners, but many are unaware of what causes this issue
or how to prevent it. To equip contractors with the right tools to step
in as a specialist with a solution, 3M announces the Scotchgard™
Protector Sales Training Program. Participants will become sales
specialists in advanced granule coating technology that helps prevent
the black streaks caused by algae before they start, including the
science behind algae resistance technology, how to identify black
streaks vs. other roofing ailments, and how to add value to client
interactions by suggesting an effective solution for maintaining
beautiful roofs, by resisting the black streaks caused by algae.
Presented together with manufacturing partners ATLAS® Roofing, Malarkey
Roofing Products® and PABCO® Roofing Products, the Scotchgard™ Protector
Sales Training Program consists of a combination of e-learning modules
and in-the-field selling experience that will provide contractors
comprehensive background knowledge on black streaks caused by algae and
solutions available to combat them.
“Contractors are a homeowner’s direct line to learning about roofing
solutions for their home, and we are introducing this training program
to help contractors become specialists in the use of shingles featuring
Scotchgard™ Protector, that resist black streaks caused by algae,” said
Brian Findlay, general manager of 3M Industrial Mineral Products
division. “Knowing exactly how to talk about a roofing technology like
copper containing granules can give a contractor a leg up, and helps
them instantly add value in the eyes of their customers.”
In a series of four flexible e-learning modules, 3M’s experts will walk
participants through the origins of black streaks in roofing, how algae
thrives, and the science behind copper ion effectiveness. Participants
will gain an in-depth knowledge of the Scotchgard™ Algae Resistant
Shingle System – and why this system’s rigorous product testing and
uniform blend and distribution of copper containing granules makes it a
unique solution for homeowners.
“Our contractors are always looking for a way to differentiate
themselves, and we at Atlas are excited to help 3M launch this new
program,” said Stan Bastek, director of marketing at Atlas Roofing. “The
Scotchgard™ Protector Sales Training program will provide our
contractors with the selling tools they need to be successful, while
building their credibility with homeowners.”
The program includes instruction on best practices for customer
communication and value solution selling, along with the opportunity to
put learnings to use in real-world customer scenarios – using their
knowledge to promote business growth. At the completion of the program,
participants receive a customized sales support kit, including customer
collateral and a homeowner sales video to help facilitate conversation
about solutions for the black streaks caused by algae.
For more information about becoming a Scotchgard™ Protector Shingle
Sales Specialist and availability of the program, contact your local
sales manager from participating shingle manufacturers featuring
At 3M, we apply science in collaborative ways to
improve lives daily. With $30 billion in sales, our 90,000 employees
connect with customers all around the world. Learn more about 3M’s
creative solutions to the world’s problems at www.3M.com
or on Twitter @3M or @3MNewsroom.
Scotchgard and 3M are trademarks of 3M Company.
trademarks listed herein are owned by their respective companies.