3M News Center

Post-it Brand Unveils A World of Color Collections

Introducing Vibrant New Post-it Note Color Palettes Inspired by Bold and Eccentric Global Destinations

Wednesday, February 11, 2015 8:35 am CST


ST. PAUL, Minn.

Public Company Information:

"The Post-it Brand World of Color collections continue to contribute to the brand’s extensive assortment of products, offering innovative tools to transform daily communication and organization and enhance creativity, collaboration and out-of-the-box thinking."

ST. PAUL, Minn.--(BUSINESS WIRE)--Post-it Brand from 3M introduces World of Color, a line of nine new eye-catching Post-it® Note color palettes inspired by bold and magnificent destinations around the world. Showcasing the transformative power of color, the collections hone in on color’s ability to trigger imagination, organize thoughts and foster self-expression. The collection’s bright hues empower us to Move to A World of Color, sparking unique ways to organize and express from the home to the office and beyond through the vitality of color.

Bright, lively and bold, the Post-it Brand World of Color collections energize thoughts, offering a vivid array of tones perfect for any personality. From majestic beaches in French Polynesia to the desert jewel of Morocco, the assortment echoes inspirational destinations and brings striking bursts of color into daily routines.

“Color is a powerful force, it has the ability to not only brighten your workspace, but also influence your mood and productivity in the office,” said Jeff Hillins, global business director for Stationery and Office Supplies. “The Post-it Brand World of Color collections continue to contribute to the brand’s extensive assortment of products, offering innovative tools to transform daily communication and organization and enhance creativity, collaboration and out-of-the-box thinking.”

The Post-it Brand World of Color collections feature palettes inspired by global destinations including:

  • Bali, Indonesia – Warm and soft pastels that reflect a tropical journey
  • Bora Bora, French Polynesia – A refreshing palette that echoes an escape to the island paradise
  • Cape Town, South Africa – Vibrant and upbeat hues true to this port at the southern tip of Africa
  • Helsinki, Finland – Tranquil and clean colors honor the simple pleasures of Scandinavian living
  • Jaipur, India – Bold and exotic bursts of color resemble the food, art and culture of India
  • Marrakesh, Morocco – Expressive and energetic colors reflective of this eclectic desert treasure
  • Marseille, France – Lively pastels that showcase the vitality of this French port city
  • New York, United States – Bright hues inspired by the city’s notable skyline, stone and steel landscape
  • Rio de Janeiro, Brazil – Dramatic bursts of color celebrate this Brazilian metropolis

In celebration of A World of Color, the Post-it Brand is a national sponsor of The Color Run™, one of the largest 5k event series in the world that brings together communities to create a canvas of colorful fun while embracing individuality, healthiness and happiness. In 2015, the Post-it Brand is hosting the yellow color zone along the course where participants will be doused with bright yellow color on their way through the event. At the color zone, runners will also find the Happy Wall, where they will be able to post and share Post-it Notes about what makes them happy. In runs across the nation, participants will receive a sample of Post-it World of Color Notes to continue spreading colorful messages after the race.

To demonstrate how color can positively impact your world, the Post-it Brand has launched 7 Days of Color, a week-long challenge to individuals and businesses to commit to bringing color into their lives with the opportunity to enter to win a trip to one of five destinations. Now through March 31, 2015, visit Post-it.com/color to discover how color can shape your world and take a brief survey to begin your colorful journey through a series of emails, activities, articles and more for additional sweepstakes entries.

The Post-it Brand World of Color collections are available in a variety of sizes including 3x3, 4x4, and 4x6, featuring Post-it Super Sticky Notes, Post-it Recycled Super Sticky Notes and Post-it Greener Notes, priced from $7.99. Explore all of the new city collections by visiting Post-it.com/color and learn about the vibrant cultures that inspired the color palettes. Post-it Brand World of Color products are available at office superstores, mass merchandise and online retailers nationwide.

About 3M
3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $31 billion in sales, 3M employs 89,000 people worldwide and has operations in more than 70 countries. For more information, visit www.3M.com or follow @3MNews on Twitter.

3M and Post-it Brand are trademarks of 3M.


For 3M
Allison Strassberg, 212-242-9353
LaForce + Stevens
3M Public Relations
Erin Bix, 651-736-2406

Related Materials

Multimedia Files:

Preview image
Post-it Notes from the new Post-it Brand World of Color Bora Bora collection (Photo: 3M)
Preview image
The Bora Bora Color Palette from the new Post-it Brand World of Color collections (Photo: 3M)
Preview image
Follow Us
The brands listed above are trademarks of 3M.
Change Location
United States - English
Business Wire NewsHQsm