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February 18, 2019

Iconic Car Showcases New 3M Wrap Film

There’s a slick new vehicle turning heads at 3M’s global headquarters in St. Paul, Minn. An eye-catching Lamborghini, decked out in 1080-GC451 Gloss Silver Chrome, greets visitors entering the 3M Design Center. 

​The recent vehicle unveiling is part of 3M Commercial Solutions’ latest expansion of its 3M Wrap Film 1080 Series. The new products, which bring the series up to 100 unique colors and patterns, include Gloss Silver Chrome, Gloss Flip Ghost Pearl, Satin Flip Psychedelic and Shadow Military Green.

“Through the addition of four new colors, we are able to diversify our Wrap Film Series 1080 film offerings,” said Janelle Pizzi, 3M product marketer. “It’s not just the colors that make our films best in class, but also the product quality. That’s why 3M vinyl films deliver both eye-catching aesthetics and outstanding performance.”

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Now back to that Lamborghini – Collaborative Creativity is the theme of 3M Design, and Vice President and Chief Design Officer Eric Quint said this iconic car is just one way his team showcases the possibilities of 3M’s products and technologies. 

Check out the video above to get a glimpse of the new product line and see the Lamborghini unveiling.

For more information on 3M Wrap Film Series 1080, visit 3M.com/1080films and view all available colors here

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