Today's outdoor enthusiasts don't avoid getting on their bikes to commute to work or running on their favorite trails when the temperature drops, in fact, many would say that's the best time to be outside. However, cold feet can be distracting and downright uncomfortable to even the most dedicated outdoor enthusiast. With the year-round outdoor athlete in mind, Thinsulate insulation has developed a new product for footwear that will help keep them more comfortable inside and outside longer - Thinsulate insulation 100 gram.

The new Thinsulate insulation 100 gram is the lightest footwear Thinsulate insulation on the market today, which makes it ideal for footwear designers developing new products for trail running, hiking, cycling and even for everyday footwear that can be worn on the train platform, as well as in the office during the cooler months of the year.

"Thinsulate insulation 100 gram provides yet another option for designers to create unique footwear for consumers. The lightweight warmth is perfect for anyone who spends time outside - training, commuting or just enjoying the great outdoors," said Kim Kocer, market development manager, 3M Personal Safety Products Department.

Thinsulate insulation 100 gram is a blend of olefin microfibers and larger staple fibers. The product is designed for use in applications where breathability and lightweight warmth are crucial for performance and comfort, such as cool weather trail running, hiking and casual/dress footwear.

Thinsulate insulation offers footwear designers an entire family of products that range from lightweights for milder temperatures to high-performance insulation for harsher climates.

About Thinsulate insulation

Introduced more than 25 years ago, Thinsulate insulation was the original "warmth without bulk" insulation. Since Thinsulate insulation's inception, 3M has continued to look for more innovative and high-tech warmth for today's active, outdoor enthusiast. The current line of Thinsulate insulation products includes Thinsulate Lite Loft insulation, Thinsulate ultra insulation, Thinsulate supreme insulation and Thinsulate flex insulation. For more information, visit www.3M.com/Thinsulate.

About 3M - A Global, Diversified Technology Company

Every day, 3M people find new ways to make amazing things happen. Wherever they are, whatever they do, the company's customers know they can rely on 3M to help make their lives better. 3M's brands include Scotch, Post-it, Scotchgard, Thinsulate, Scotch-Brite, Filtrete, Command and Vikuiti. Serving customers in more than 200 countries around the world, the company's 69,000 people use their expertise, technologies and global strength to lead in major markets including consumer and office; display and graphics; electronics and telecommunications; safety, security and protection services; health care; industrial and transportation. For more information, including the latest product and technology news, visit www.3M.com.

Scotch, Post-it, Scotchgard, Thinsulate, Lite Loft, Scotch-Brite, Filtrete, Command and Vikuiti are trademarks of 3M.

Stanwood & Partners PRLori Crabtreelcrabtree@wyoming.comor3M Public RelationsColleen Harris, 651-733-1566http://www.3m.com/PressContact