ST. PAUL, Minn.--(BUSINESS WIRE)--Each day, more than 41,000 blood donations are needed in the United
States. With no substitute for human blood, those in need rely on the
kindness of volunteer donors. To raise awareness and inspire action
about the importance of blood donation, Nexcare Bandages, in
partnership with the American Red Cross and America’s Blood
Centers, announce the sixth annual Nexcare give program.
The 2014 Nexcare give campaign encourages people across the
country to roll up a sleeve and “give” in honor of the World Health
Organization’s World Blood Donor Day on June 14. This year’s
collection of limited-edition bandages, each adorned with the word
“give,” are inspired by artistic movements including: impressionism,
abstract art, contemporary art, pop art and street art, to demonstrate
this year’s theme, “The Art of Giving.”
“Every year, our goal is to inspire more people to give and to raise
awareness about the ongoing need for blood donation,” Tara Menzies,
Nexcare Brand, Consumer Health Care Division. “Through the sixth annual
Nexcare give program, we are reminding Americans that giving
blood is a simple and effective way to help save lives. We hope blood
donors will wear their Nexcare give Bandages with pride and
encourage others to get involved.”
The free, limited-edition Nexcare give Bandages will be
distributed at American Red Cross and America’s Blood Centers donor
centers and blood drives throughout the week beginning Monday, June 9,
leading up to World Blood Donor Day on Saturday, June 14. Nexcare give
Bandages will also be available for free by mail, while supplies last,
by visiting Nexcaregive.com.
“It is crucial that eligible donors continue to support blood donation
and donate as often as they are able, while also encouraging others to
give,” said Richard J. Benjamin, M.D., Ph.D., chief medical officer,
American Red Cross.
The Nexcare give program and World Blood Donor Day come at a very
important time each year, as the summer months can pose a challenge to
ensure a sufficient blood supply is available for those in need. With
schools out of session, summer vacations and irregular schedules, fewer
people are available to donate blood. Throughout the week of World Blood
Donor Day, blood centers across the country will spread the Nexcare give
campaign’s message of community service and underscore the importance of
“Each blood donation can help save up to three lives, so what better way
to serve your community than by giving blood regularly,” comments Dan
Waxman, M.D., president of America’s Blood Centers.
to pledge to support blood donation, find a local blood center and sign
up to receive free Nexcare give Bandages by mail. Use
#nexcaregive to share blood donation stories and show support for the
cause on the Nexcare Brand Facebook page.
About The American Red Cross:
The American Red Cross
shelters, feeds and provides emotional support to victims of disasters;
supplies about 40 percent of the nation's blood; teaches skills that
save lives; provides international humanitarian aid; and supports
military members and their families. The Red Cross is a not-for-profit
organization that depends on volunteers and the generosity of the
American public to perform its mission. For more information, please
or visit us on Twitter at @RedCross.
About America’s Blood Centers:
Founded in 1962, America’s
Blood Centers is North America’s largest network of community-based,
independent blood programs. Recognized by the U.S. Congress for its
critical work in patient care and disaster preparedness and response,
the federation operates more than 600 blood donor centers providing half
of the U.S., and a quarter of the Canadian blood supply.
These blood centers serve more than 150 million people and provide blood
products and services to more than 3,500 hospitals and healthcare
facilities across North America. America’s Blood Centers’ U.S. members
are licensed and regulated by the U.S. Food and Drug Administration.
Canadian members are regulated by Health Canada.
For more information, please visit www.AmericasBlood.org
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