ST. PAUL, Minn.--(BUSINESS WIRE)--3M, a leader in light management technologies, introduced its first
venture into the home light bulb category today with new 3M LED Advanced
Light that delivers uniform distribution of pure light. This innovation
comes at a time when Americans are seeing the phase out of incandescent
bulbs that emit the quality of light they know and love.
For the first time, Americans will need to think about the purchase of a
light bulb given the array of options filling the aisles. According to a
recent survey of Americans1, the top consideration factors
for purchasing a new light bulb are energy efficiency (67%), cost
effectiveness (65%) and brightness of light (65%). In fact, 47% of
Americans consider the overall quality of light when making a light bulb
“All light bulbs are not created equal,” said Ray Johnston, scientist
for the 3M Display and Graphic Business Lab. “3M LED Advanced Light
delivers on energy efficiency, cost savings and quality of light,
all in a beautiful and familiar shape.”
3M LED Advanced Light has a lifespan of 25 years2 and an
estimated energy cost of $1.63 per year. However, its shape and light
quality are inspired by the iconic incandescent bulb so Americans won’t
have to compromise when making the switch.
Proprietary light guide technology permits 3M LED Advanced Light to
imitate the light distribution of an incandescent bulb. A combination of
the light guide, multilayered optical film, optical adhesives and heat
management technologies allows for 75% of the bulb surface to emanate
light. As a result, light is comfortably and evenly distributed
throughout any room in the home rather than concentrating in one
direction like many other bulbs on the market.
Other similarities to incandescent bulbs offer Americans familiar
conveniences including instant illumination and the ability to dim.
3M LED Advanced Light bulbs are made in New Ulm, Minnesota with globally
sourced materials and are available in 800 lumens (the equivalent of 60
watts) in soft (3000k) or cool (4000k) white light at select Wal-Mart’s
nationwide for $25. For more information, visit www.3MLighting.com/LED.
3M captures the spark of new ideas and transforms
them into thousands of ingenious products. Our culture of creative
collaboration inspires a never-ending stream of powerful technologies
that make life better. 3M is the innovation company that never stops
inventing. With $30 billion in sales, 3M employs 84,000 people worldwide
and has operations in more than 65 countries. For more information,
or follow @3MNews on Twitter.
1 Kelton Research Survey June 2012
2Assumes an average use of three hours per day
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