ST. PAUL, Minn.--(BUSINESS WIRE)--3M
Architectural Markets is giving design enthusiasts a new opportunity
to see its innovative products in action with the opening of its first
showroom. Located in Minneapolis’s International Market Square, the
showroom serves as an engaging, experimental space where 3M’s
continuously evolving line of technologically advanced design products
is center stage. The company collaborated with award-winning designer
James Mansour, known for his work with retailers including Victoria’s
Secret, Abercrombie & Fitch, and Express, to create this new space
emphasizing lighting and both surface and glass finishes.
At the 3M Architectural Markets showroom, Mansour has designed an
environment that brings the interplay between 3M’s lighting products and
surface finishes to life, paying homage to the two lighting products
that have most recently joined the family of 3M Architectural Markets
products: AIR and FLEX. The focal point of the new showroom, AIR by 3M
is an extremely flexible and lightweight hoop fixture that creates wide
bands of exceptionally even light. FLEX by 3M, a modular LED lighting
system that can be suspended and curved to follow architectural lines
and create unique installations along walls and ceilings, also makes
quite a statement. AIR and FLEX are ideal for a wide variety of
settings, including retail, healthcare, and hospitality.
In addition to the lighting fixtures, the showroom is adorned with
creative applications and pairings of 3M™ DI-NOC™ Architectural Finishes
– available in more than 500 designs to mimic wood grain, metal, natural
stone and more. With their easy installation and outstanding aesthetics,
DI-NOC Architectural Finishes give designers a cost-effective solution
to achieve any desired look. The floor-to-ceiling windows of the
showroom draw visitors to various colors and designs of 3M™ Fasara™
Glass Finishes, which transform plain glass with texture and pattern to
achieve sophistication and depth while also enhancing privacy.
“The best way to truly understand the potential of these products is to
see them first-hand in an environment that gets creative juices
flowing,” said designer James Mansour. “This space allows 3M
Architectural Markets’ products to leap off of catalogue pages and into
real life with unique applications and imaginative installations that
really are a must-see.”
Professionals in the architecture and design community are encouraged to
visit and experience the showroom, which is now open by appointment
only. For more information or to make an appointment, visit www.3MArchitecturalMarkets.com
or call 1-888-650-3497.
About 3M Architectural Markets
Based on 3M’s tradition of
innovation, technological know-how and information resources, 3M
Architectural Markets offers flexible, creative and technologically
advanced surface finishing and lighting solutions for architecture and
interior design. With a wide range of architectural finishes and
decorative window glass finishes as well as natural and artificial
lighting solutions, 3M Architectural Markets helps designers create a
complete mood or atmosphere, defining the specific character of any
environment. The division’s technologies are engineered to create design
excellence, enhance human comfort and respect environmental
sustainability, globally. For more information, visit www.3MArchitecturalMarkets.com
or follow @3M_Architecture on Twitter.
About 3M
3M captures the spark of new ideas and transforms
them into thousands of ingenious products. Our culture of creative
collaboration inspires a never-ending stream of powerful technologies
that make life better. 3M is the innovation company that never stops
inventing. With $30 billion in sales, 3M employs about 88,000 people
worldwide and has operations in more than 70 countries. For more
information, visit www.3M.com
or follow @3MNews
on Twitter.
3M is a trademark of 3M Company.
