ST. PAUL, Minn.--(BUSINESS WIRE)--Speed, accuracy and clarity are three main ingredients to ensure a great
drive-thru experience. Skimp on one, and it’s a recipe for disaster. 3M
science is helping quick service restaurants tap the drive-thru’s full
potential with the all-new digital network-ready 3M™ Drive-Thru
Basestation G5. The new basestation features a smaller footprint, dual
lane capabilities in a single base, and a built-in greeter.
According to the NPD Group, 50 to 70 percent of fast food sales occur at
the drive-thru. Due to their popularity, more restaurants are
considering a double or dual drive-thru to reduce lane length and wait
times for customers. The 3M Drive-Thru Basestation G5 frees up premium
wall space, works with both the 3M G5 and XT-1 headset systems, and can
easily be upgraded from a single- to a dual-lane system within minutes,
right in the store.
Restaurants can boost worker productivity with the 3M Drive-Thru
Basestation G5’s new built-in greeter, which can be used to promote key
menu items with customers. Managers benefit from the ability to create
alerts and reminders to increase compliance and keep team members on
task. 3M’s built-in greeter can record up to 16 messages—each up to 10
seconds in length—and messages can be scheduled by daypart and easily
upload to the basestation.
Boost customer satisfaction by improving order accuracy with 3M Advanced
Noise Reduction, which offers superior digital sound quality at the
order point. Workers benefit from Acoustic Echo Cancellation and Spread
Spectrum, reducing echoes and interference for clearer sound, while
Automatic Gain Control keeps volume levels steady and strong. This new
digital basestation, combined with a new menu post speaker and
foam-enclosed microphone, delivers superior sound and clearer
communication between the order taker and the customer.
“The upgrades and enhancements we’ve made with the 3M Drive-Thru
Basestation G5 are in direct response to the QSR industry’s need to
maximize speed and accuracy in the drive-thru,” said Barb LaRock,
Business Development Manager, 3M Commercial Solutions Division.
“Drive-thrus are not only a huge source of revenue, but they are a point
of interaction with the customer. With the upgraded system, we have
created a positive experience on both ends of the line.”
While the basestation aims to maximize efficiencies and simplicity, the
fifth-generation 3M™ Drive-Thru Headset G5 System offers a full menu of
industry-leading features including being the first headset system on
the market to offer a modular design for fast, in-store repairs. Crew
members simply remove the pod from a damaged carrier, swap out the
carrier with a new one, reinsert the control pod, and the headset is
ready for use in seconds. It also comes with capacitive feather touch
buttons and haptics vibration technology, which are designed to reduce
input errors and increase user comfort. The smart battery can be charged
while in the headset, eliminating the need to remove the battery from
the headset when charging.
The 3M Drive-Thru System G5 is the latest innovation from 3M Commercial
Solutions Division. Recognized and respected as a leading food service
solutions provider for more than 50 years, 3M continues to be a trusted
brand in food service communications, utilizing technology to help
improve the operational efficiency and performance of quick-service
restaurants. To learn more about the system, please visit: 3M.com/G5.
At 3M, we apply science in collaborative ways to
improve lives daily. With $30 billion in sales, our 90,000 employees
connect with customers all around the world. Learn more about 3M’s
creative solutions to the world’s problems at www.3M.com
or on Twitter @3M or @3MNewsroom.